You can’t force creativity. It takes time and from most stories we’ve heard… lots of booze.

So here’s why that’s so…

Drinking is social

Ideas need to collide with other ideas to graduate into a GREAT idea.

Inspiring Environment

Any establishment outside of the office that serves drinks will most likely have a theme that inspires creativity.  It may not be to your liking but nevertheless, it brings out something.

Survival of the Fittest

When you get a little tipsy, the weaker braincells start taking a back seat and only the strong ones are left to man the fort.  Science! *mic drop*

Focus

You actually try harder knowing that you’ve had a few alcoholic beverages. Simple human nature.