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P7 Million 30 liter Champagne SOLD!

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That’s more than 37 years of basic salary!!!

Minutes before 2018, a 30 liter bottle of Armand de Brignac Midas was sold and opened in Cove Manila. The first in the country, this champagne has a whopping Php 7 Million price tag. Kayo na magcompute at Php512 daily basic salary times 365.25 days. Syempre, kasama na leap year.


Here are some facts about the Armand de Brignac.

  1. It comes from the 33 hectare vineyards of the Cattier Family in Montagne de Reims region of Champagne, France dating back to 1700s.
  2. Its name was a tribute to the mother of the winemaker, Nelly Cattier, who registered the name in 1940s based on a novel with M. de Brignac character name.
  3. The sister of Jean-Jacques Cattier added the name “Armand”
  4. Its nickname is Ace of Spades because of the logo.
  5. Each bottle is coated in metal and the French pewter is hand made and polished.
  6. At retail price for its 750ml bottle is $300 (Php 15, 000)
  7. It has 5 cuvees (types): Gold Brut, Rose, Demi-Sec, Blanc de Blancs (100% Chardonnay) Blanc de Noirs (100% Pinot Noirs)
  8. Behind each bottle is 13 generations of wine making experience
  9. It is a even blend of three traditional champagne grape varieties: Chardonnay, Pinot Noirs, and Pinot Meunier
  10. Only 18 pairs of hands get to touch each bottle from grape pressing to bottling, two of which are Jean-Jacques Cattier and Alexander Cattier.
  11. The first press of the 4000 kilos of grapes (20.5 hectoliters) is used for the champagne
  12. Each bottle is unique, and annually the estate produces roughly 60,000 bottles
  13. Armand de Brignac comes in Standard 750 ml , Magnun 1.5 liters, 6 liters, 15 liters and the Midas 30 liters.
  14. In 2009, it was declared as the number 1 out of 1000 bottles of champagne
  15. In 2014, Shawn “Jay-Z” Carter bought the brand

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